• More and more CIO’s are coming from the business side because of the importance of having an advocate that can create an excellent customer facing experience across the enterprise
• Omni-Channel Retailing – Omni-Channel Retailing is very similar to the evolution of, (Multi-channel retailing), but is c…oncentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, bricks-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software.
• People want to buy for convenience, choice of price, and a wonderful, efficient buying experience
• People have so many choices that companies must jump from fad to fad, discount or create their own loyal brand that hooks their community
• Social Media is the glue for the community – it must be used, it works, it can be the mouthpiece of both the company and the community, which in turn creates the dialogue between company and customer
• We have been doing e-commerce since 1996, we are now a very sophisticated culture and our expectations are high, companies that don’t deliver on these expectations lose customers.