Web sites require an assessment every 1 to 2 years, at a minimum.  Firstly, to keep pace with the rapid changes taking place in technology, and secondly, to ensure your customer satisfaction is at an optimum.  Bottom line is this assessment will increase your profitability.

Conducting business today still depends on creating a community that is interested in your products or services. This business process hasn't changed in the past 100 years, but how a company goes about this process has changed dramatically. The internet has added a component - Space... the final frontier. Even though our businesses are now mainstreamed in the internet space - we still need to ATTRACT customers, create a BuZZ, grow TRAFFIC, and increase REVENUE.

When people visit your site, they create traffic that potentially creates revenue in your channel which is open to the public globally 24 x 7. Our assessments research critical information such as what are your customers are buying and what are they leaving behind? We also study how to get your customers to buy more, painlessly, thus exponentially increasing your customer satisfaction. The implementation of our assessment's findings generates the buzz→ the traffic→ the sales→ the profitability. It is a continual loop.  The 'delight factor'™ explores this practice in greater detail. 

What is your story? Can people relate? What are your differentiators? Does your brand clearly define your offering? Is it creating a BuZZ?

Why do an assessment? The needs and purposes of an assessment are many and vary for each client. Fundamentally, the assessment analyzes where you are today, where you want to go, why and how you get there. Also, we look at what might be missing that can capture additional revenue. We make certain the site has the appropriate importance within your organization. We determine whether it is funded correctly and if your web channel team is onboard with your relevant business initiatives.  Is the right technology supporting your web channel?

Most likely, you are not updating to buy fancy new features, you are updating because you want to ensure your market share as a leader and because you want to 'delight'™ your customers.

And best of all - the assessment always pays for itself while increasing your profitability→ revenue→ traffic→ BuZZ. 

Contact eRichards Consulting for a Web Channel Assessment at: 203.944.0816 today and receive a 2 hour consultation FREE!!