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Quote of the Month
"You cannot keep determined people from success. If you place stumbling blocks in their way, they will use them
for stepping-stones and climb to
new heights."
Mary Kay Ash (1918-2001)
Saleswoman and entrepreneur
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eR News
News from eRichards |
November 2008
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Greetings!
Fall
is here, the days are shorter, the nights are longer and the economy is
walking a tight rope but we prevail! In this letter, we recap our
October 9th event, discuss SWOT initiatives, the cost savings of going
green and take a look at our historic election! Here at
eRichards, we continue to be busy and optimistic. We would like to
thank all of our clients for your continued loyalty and trust and wish
each of you and your families a Happy Thanksgiving.
Best regards,
Doreen Gebbia |
 Optimal Web Channel Investments Event
Event Recap by Dr. James Kennedy
As
many of you know, eRichards Consulting held an event on October 9th to
discuss profiting from the web channel. The turnout was excellent!
We
covered Web Channel Basics, Growth Drivers, Syndication and SEO and
ended with insights on lessons learned from working with numerous
different clients.
It
is required that a company aligns the core business initiatives with
their growth drivers and invest in solutions that maps those growth
drivers. In some cases, you will have to modify your business
model to bridge the gap between opportunity through the Web and what
you are currently doing.
Attendees ranked themselves across a
continuum from innovators to "static" firms that resist change.
Interestingly enough, many people would fall under one category
personally, another professionally and a third in terms of the business
for which they work. This gap was insightful in understanding the
perceived value of change.
Thank you to those of you who attended. We look forward to the next one! | |
 eRichards SWOT
Identifying strengths, weaknesses, opportunities, and threats to help your business
eRichards has developed a special SWOT offering for businesses
with a web channel presence. This special offer was designed with
you in mind; to help align your business core competencies with your
web presence through the holiday season, as well as in to the New
Year. Despite the current fluctuation in the economic climate,
the strength of technology and innovation has perservered and so has
the push to work smarter for less cost. That being said, the
SWOT offering can allow us to draft a detailed analysis with action
items for immediate execution in as little as 2-4 weeks. These
action items have a rapid ROI, and are the equivalent of taking steps
that protect your business, mitigate risk, and allow for rapid
reintroduction of normal protocols from there on out. If you
want to hear more about SWOT for the Web Channel, you may schedule a
1-hour complimentary session for your SWOT project. www.e-richards.com |
History is Made
November 4, 2008
"We
are not enemies, but friends" poignant words first spoken by President
Lincoln and reiterated by President-Elect Barack Obama during his
acceptance speech in Chicago following the Presidential Election.
Giving people everywhere hope of a new America to be united; through
transformable change. Obama's breakthrough, in winning the
election, will go down as one fo the most influential days in the
history of our United States of America.
He
is destined to lead on a variety of different levels whether
they are through his desire to seek peace and security, or
applying unyielding hope for democracy, liberty, and oppotunity for
all. He deomonstrated his appreciation by thanking his campaign
staff, his running mate, his opponnets, and his family. John
McCain graciously pledged to do all in his power to help him lead us
through the many challenges we face.
Like
any good leader, Obama set the stage for
universal setbacks and challenges. However, he also
vocalized the need for patience as we all work and strive to succeed
both on a national level, but also a more personal level. We can
take his ideals and apply them to our daily lives as leaders of
businesses, families, clubs and organizations, but most importantly as
leaders of change and development. |
| Green Business Strategy
Cost Saving Benefits
There
was once a time when people fought to have nutritional information
printed on the packaging of food products. Can the same be said
for the future of technology as far as the environmental impact of
products is concerned?
Money
in all industries can be saved and made by going green. Green
initiatives became mainstream issues in 2007 when certain industries
started to fail, primarily the automotive industry. However, the
technology industry needs to start eliminating waste associated with
technology budgets, power, cooling, and recycling. General
consensus still stands that the risk of staying the same is greater
than the change.
Listing
the environmental impact of products could help companies who can
market based on environmentally sound products. Customers will
appreciate the change and buy the products of a company practicing
good corporate social responsibility. Peer pressure can be
effective in motivating competitors to go green as
well. The supply chain will also be
in motion forcing vendors to reinvent the wheel and change
their products to be more "green" friendly. |
Keeping up with eRichards
Check out our daily blog for
topics pertaining to women in business, leadership, management,
and health. Interact with us- we'd like to hear from
you. Keep checking back...to see the changes we are making! | |
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