• School is Back in Session ~ Is IT in the
Curriculum?
• To Be Young
• Steve Jobs' Inspirational Speech at Stanford
University
"We keep moving forward, opening new doors, and doing new things,
because we're curious and curiosity keeps leading us down new paths."
~Walt Disney
eRichards recently aired a commercial on WCBS
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eR
News
Musings from eRichards |
September,
2005 |
Greetings!
As summer officially comes to a close this month, I hope you find
yourself enjoying a change in routine. Someone told me recently
that September is like the start of a new year: vacations are fewer,
agendas are back on track, and people are gearing up for their last
quarter. Because of this attitude and change this month, I chose
to focus on "new beginnings" and where those small changes
can take you.
That said, enjoy the overview on the need to expand IT in the public
school system and who is taking responsibility there. Also, while
it may seem overwhelmingly long, the commencement speech by Steve
Jobs that we included in this issue is inspirational and well worth
sitting down for. We will be back to shorter articles and tidbits
for next month!
Regards,
Doreen Gebbia
An organization that is trying to change the education system
and our future.
The reason why The Partnership for the 21st Century Skills comes
to light this month, aside from the fact that educational topics
seem to pop up this time of year, is because it has appointed John
Wilson as chairman. Not only does Wilson, as the executive director
of the National Education Association, have excellent ideas of where
to take IT in the American School system, but the Partnership for
21st Century Skills has the backing of incredibly important organizations.
Member organizations include: Agilent Technologies Foundation,
Apple, Cisco Systems, Inc., CPB, Dell Inc., ETS, Ford Motor Company
Fund, Intel, JA Worldwide, Microsoft Corporation, Oracle Corporation,
SAP, Texas Instruments Incorporated, Time Warner, Inc. and Verizon.
This organization has initiatives such as changing the way youth
learn by working together with state policymakers, businesses, and
educational programs to implement new frameworks; promoting technology
skills set as national and state standards;and figuring out what
tools for teaching exist already or are needed.
In a recent article with CIO Magazine, Wilson stated that he believes
that "every child should have a laptop computer that they can
take home. It's like having a text book." Bill Gates has made
similar statements to lawmakers about laptops as textbooks. Wilson
believes that the IT industry wants to help - after all bright,
well trained minds are what are making their companies strong.
But, there is a ways to go. This year, it is projected that there
are 14.1 million computers available for classroom use for the 48.3
million public school students. With the backing of the best IT
corporations in the world and such ambitious goals, perhaps we should
all jump on the band wagon in realizing the importance of IT in
our future generations' school systems. The Partnership for 21st
Century Skills has already started the job for us.
For more information, check out these two websites:
• Partnership
for the 21st Century Skills
• CIO
Insight: "Teacher/Tech Vendor Group Pushes IT in Education
Poem of the Month, Author Unknown.
Youth is not only a period of our life, it is also an aspect of
our intelligence, a characteristic of our will, a quality of our
imagination and a richness of feelings.
Youth is courage overpowering timidity, love for adventures overpowering
laziness. Nobody becomes old for years passing, but only if one
gives up their ideals.
Years draw wrinkles on our features, but giving up enthusiasm brings
the wrinkles of soul.
We shall be young till we have faith and old as soon as incertitude
wins us. We shall be young till we have hope and old as soon as
we lose it.
As long as our heart is sensible to beauty, to truth and courage,
we shall always be young.
While a bit long for our newsletter, this read from the CEO
of Apple Computer and Pixar Animation Studios is worthwhile and
interesting for anyone in the Technology Industry.
I am honored to be with you today at your commencement from one
of the finest universities in the world. I never graduated from
college. Truth be told, this is the closest I've ever gotten to
a college graduation. Today I want to tell you three stories from
my life. That's it. No big deal. Just three stories.
The first story is about connecting the dots. I dropped out of
Reed College after the first 6 months, but then stayed around as
a drop-in for another 18 months or so before I really quit. So why
did I drop out? It started before I was born. My biological mother
was a young, unwed college graduate student, and she decided to
put me up for adoption. She felt very strongly that I should be
adopted by college graduates, so everything was all set for me to
be adopted at birth by a lawyer and his wife. Except that when I
popped out they decided at the last minute that they really wanted
a girl. So my parents, who were on a waiting list, got a call in
the middle of the night asking: "We have an unexpected baby
boy; do you want him?" They said: "Of course." My
biological mother later found out that my mother had never graduated
from college and that my father had never graduated from high school.
She refused to sign the final adoption papers. She only relented
a few months later when my parents promised that I would someday
go to college.
And 17 years later I did go to college. But I naively chose a college
that was almost as expensive as Stanford, and all of my working-class
parents' savings were being spent on my college tuition. After six
months, I couldn't see the value in it. I had no idea what I wanted
to do with my life and no idea how college was going to help me
figure it out. And here I was spending all of the money my parents
had saved their entire life. So I decided to drop out and trust
that it would all work out OK. It was pretty scary at the time,
but looking back it was one of the best decisions I ever made. The
minute I dropped out I could stop taking the required classes that
didn't interest me, and begin dropping in on the ones that looked
interesting. It wasn't all romantic. I didn't have a dorm room,
so I slept on the floor in friends' rooms, I returned coke bottles
for the 5¢ deposits to buy food with, and I would walk the
7 miles across town every Sunday night to get one good meal a week
at the Hare Krishna temple. I loved it. And much of what I stumbled
into by following my curiosity and intuition turned out to be priceless
later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy
instruction in the country. Throughout the campus every poster,
every label on every drawer, was beautifully hand calligraphed.
Because I had dropped out and didn't have to take the normal classes,
I decided to take a calligraphy class to learn how to do this. I
learned about serif and san serif typefaces, about varying the amount
of space between different letter combinations, about what makes
great typography great. It was beautiful, historical, artistically
subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in my
life. But ten years later, when we were designing the first Macintosh
computer, it all came back to me. And we designed it all into the
Mac. It was the first computer with beautiful typography. If I had
never dropped in on that single course in college, the Mac would
have never had multiple typefaces or proportionally spaced fonts.
And since Windows just copied the Mac, its likely that no personal
computer would have them. If I had never dropped out, I would have
never dropped in on this calligraphy class, and personal computers
might not have the wonderful typography that they do. Of course
it was impossible to connect the dots looking forward when I was
in college. But it was very, very clear looking backwards ten years
later. Again, you can't connect the dots looking forward; you can
only connect them looking backwards. So you have to trust that the
dots will somehow connect in your future. You have to trust in something
— your gut, destiny, life, karma, whatever. This approach
has never let me down, and it has made all the difference in my
life.
My second story is about love and loss. I was lucky — I found
what I loved to do early in life. Woz and I started Apple in my
parents' garage when I was 20. We worked hard, and in 10 years Apple
had grown from just the two of us in a garage into a $2 billion
company with over 4000 employees. We had just released our finest
creation — the Macintosh — a year earlier, and I had
just turned 30. And then I got fired. How can you get fired from
a company you started? Well, as Apple grew we hired someone who
I thought was very talented to run the company with me, and for
the first year or so things went well. But then our visions of the
future began to diverge and eventually we had a falling out. When
we did, our Board of Directors sided with him. So at 30 I was out.
And very publicly out. What had been the focus of my entire adult
life was gone, and it was devastating.
I really didn't know what to do for a few months. I felt that I
had let the previous generation of entrepreneurs down - that I had
dropped the baton as it was being passed to me. I met with David
Packard and Bob Noyce and tried to apologize for screwing up so
badly. I was a very public failure, and I even thought about running
away from the valley. But something slowly began to dawn on me —
I still loved what I did. The turn of events at Apple had not changed
that one bit. I had been rejected, but I was still in love. And
so I decided to start over. I didn't see it then, but it turned
out that getting fired from Apple was the best thing that could
have ever happened to me. The heaviness of being successful was
replaced by the lightness of being a beginner again, less sure about
everything. It freed me to enter one of the most creative periods
of my life.
During the next five years, I started a company named NeXT, another
company named Pixar, and fell in love with an amazing woman who
would become my wife. Pixar went on to create the worlds first computer
animated feature film, Toy Story, and is now the most successful
animation studio in the world. In a remarkable turn of events, Apple
bought NeXT, I retuned to Apple, and the technology we developed
at NeXT is at the heart of Apple's current renaissance. And Laurene
and I have a wonderful family together.
I'm pretty sure none of this would have happened if I hadn't been
fired from Apple. It was awful tasting medicine, but I guess the
patient needed it. Sometimes life hits you in the head with a brick.
Don't lose faith. I'm convinced that the only thing that kept me
going was that I loved what I did. You've got to find what you love.
And that is as true for your work as it is for your lovers. Your
work is going to fill a large part of your life, and the only way
to be truly satisfied is to do what you believe is great work. And
the only way to do great work is to love what you do. If you haven't
found it yet, keep looking. Don't settle. As with all matters of
the heart, you'll know when you find it. And, like any great relationship,
it just gets better and better as the years roll on. So keep looking
until you find it. Don't settle.
My third story is about death. When I was 17, I read a quote that
went something like: "If you live each day as if it was your
last, someday you'll most certainly be right." It made an impression
on me, and since then, for the past 33 years, I have looked in the
mirror every morning and asked myself: "If today were the last
day of my life, would I want to do what I am about to do today?"
And whenever the answer has been "No" for too many days
in a row, I know I need to change something.
Remembering that I'll be dead soon is the most important tool I've
ever encountered to help me make the big choices in life. Because
almost everything — all external expectations, all pride,
all fear of embarrassment or failure - these things just fall away
in the face of death, leaving only what is truly important. Remembering
that you are going to die is the best way I know to avoid the trap
of thinking you have something to lose. You are already naked. There
is no reason not to follow your heart. About a year ago I was diagnosed
with cancer. I had a scan at 7:30 in the morning, and it clearly
showed a tumor on my pancreas. I didn't even know what a pancreas
was. The doctors told me this was almost certainly a type of cancer
that is incurable, and that I should expect to live no longer than
three to six months. My doctor advised me to go home and get my
affairs in order, which is doctor's code for prepare to die. It
means to try to tell your kids everything you thought you'd have
the next 10 years to tell them in just a few months. It means to
make sure everything is buttoned up so that it will be as easy as
possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a
biopsy, where they stuck an endoscope down my throat, through my
stomach and into my intestines, put a needle into my pancreas and
got a few cells from the tumor. I was sedated, but my wife, who
was there, told me that when they viewed the cells under a microscope
the doctors started crying because it turned out to be a very rare
form of pancreatic cancer that is curable with surgery. I had the
surgery and I'm fine now.
This was the closest I've been to facing death, and I hope its
the closest I get for a few more decades. Having lived through it,
I can now say this to you with a bit more certainty than when death
was a useful but purely intellectual concept: No one wants to die.
Even people who want to go to heaven don't want to die to get there.
And yet death is the destination we all share. No one has ever escaped
it. And that is as it should be, because Death is very likely the
single best invention of Life. It is Life's change agent. It clears
out the old to make way for the new. Right now the new is you, but
someday not too long from now, you will gradually become the old
and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don't waste it living someone else's life.
Don't be trapped by dogma — which is living with the results
of other people's thinking. Don't let the noise of others' opinions
drown out your own inner voice. And most important, have the courage
to follow your heart and intuition. They somehow already know what
you truly want to become. Everything else is secondary. When I was
young, there was an amazing publication called The Whole Earth Catalog,
which was one of the bibles of my generation. It was created by
a fellow named Stewart Brand not far from here in Menlo Park, and
he brought it to life with his poetic touch. This was in the late
1960's, before personal computers and desktop publishing, so it
was all made with typewriters, scissors, and Polaroid cameras. It
was sort of like Google in paperback form, 35 years before Google
came along: it was idealistic, and overflowing with neat tools and
great notions.
Stewart and his team put out several issues of The Whole Earth
Catalog, and then when it had run its course, they put out a final
issue. It was the mid- 1970s, and I was your age. On the back cover
of their final issue was a photograph of an early morning country
road, the kind you might find yourself hitchhiking on if you were
so adventurous. Beneath it were the words: "Stay Hungry. Stay
Foolish." It was their farewell message as they signed off.
Stay Hungry. Stay Foolish. And I have always wished that for myself.
And now, as you graduate to begin anew, I wish that for you. Stay
Hungry. Stay Foolish.
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