Web Channel Assessment

You Can Get There From Here

Since 1995, when Amazon first launched, the web channel has changed and evolved many times. It continues to evolve with social networking and search engine optimization driving the agenda. The revenue through this strategic pipeline is now up to more than 2 trillion dollars in North America alone. Most people are going to a company’s web site as a first experience for inquiry, purchase, knowledge and download. With this in mind, a company's marketing strategy must be consistently aligned across all channels including the web.

It is from this perspective that companies need to review their web channel every one to two years. Our culture has changed in the way we interact and do business so companies must do the same. Companies must hold on to their brands and communities and grow market share to continue to prosper.

The web channel assessment pays for itself by pointing out flaws or missing pieces. In this digital age, the web channel is creating communities all over the world. Companies must be able to interface with these communities and create new markets.

As a result of each Web Channel Assessment eRichards delivers:

• A “balanced” portrayal of a client’s current state, IT environment, infrastructure, processes, and practices
• The relationship of a client’s IT current state to the client’s future business plans, strategies, goals, and directions
• A practical and realistic roadmap of activities that will improve the IT contributions to and partnership with the business for the betterment of both the short-term and the long-term operations of the organization