Web Channel Assessments
Over $2.5 trillion flows through the web channel in North America. As part of the business culture in America, you must ask yourself, how is your company doing? How effective is your social media strategy? Are you continuing to build and enhance your brand? Do all of your user groups understand what you have to offer?
Technology and Web Channel Assessments evaluate a client’s current web channel or their technology. Each client’s direction influences the result of their evaluation, which may review a department, employees or technology systems. Each assessment is a different flavor based on each client’s needs.
eRichards 20-point methodology compares each assessment with best industry practices, thereby delivering a comprehensive strategy to fix all items that have been identified. eRichards works with each client closely during this phase to determine which issues should be addressed in what order. This process reviews the client’s marketing messages across all channels, not just web, and applies metrics, so the client can measure the progress. In each case, the assessment pays for itself by uncovering or moving new revenue to the strategic web channel.
Top 10 Reasons To Do a Web Channel Assessment
What is a web channel?
A Web Channel Assessment is an analytic look at how your web site is functioning in the digital media space. Several questions must be asked to come up with a strategy that will work effectively for your organization that addresses your company’s current goals, marketing plan and growth drivers. eRichards Consulting goes through this process for your company and makes critical web channel recommendations and creates strategy solutions for your web channel.
- Your web channel is out of date and can no longer compete in the market place
- Your website needs to increase revenue and traffic
- Your website needs to support the community better and more efficiently
- Your website needs to provide better bi-directional conversation
- Your company wants to “socialize” with web 2.0 sites (social media) to gain a competitive advantage
- Your website does not “push the envelope”
- Your website has not been updated in the past 18-24 months
- Your current website does not convert web traffic to sales leads
- You want to make your site more interactive and user-friendly
- You need 24/7 availability for customers 365 days a year
