Social Media
What defines social media in your organization?
- Building community
- Communicating with constituents
- Enhancing the brand image
- Alerting customers about events
- Increasing engagement
- Customer service
- Feedback
How can social media help your organization? Social media can…
- Measure the results of campaigns
- Give your brand a personality
- Connect your organization directly to your customer
eRichards Social Media in the Web Channel
Social Media is a critical component of your web channel strategy in web 2.0 sites today. Social Media has the ability to drive new leads to your site that directly result in new sales. Optimize your web channel strategy by having a comprehensive social media strategy, which is a critical component of your marketing success. eRichards Consulting and social media agency Ruby Media Group will work with you on everything from your initial strategy to implementation and ongoing social media maintenance.
4 Phases of eRichards Social Media Web Channel Assessment:
- Assess your business goals for a web channel strategy/ social media campaign
- Assess what communities your organization wants to connect to via the web channel
- Create a web channel strategy
- Implement web channel strategy
At eRichards, we help you answer the following questions:
- What is your current plan for new content creation?
- Who will manage your company’s social media sites?
- What will be your mobile strategy?
What is the eRichards approach?
We believe that social media can maximize your web channels effectiveness and add a critical component to your web site. At eRichards Consulting, we specialize in creating communities in the web channel. Social media is inherently a natural extension of the web channel and we can help you target the content around which your community will expand.
Assessing your Company's Web Channel Social Media Readiness
Social media is the hottest buzz word in the media today. Everyone wants it, but is your company really ready for it? Most importantly, how will it impact your overall web channel strategy?
Do You Know: Social media can have a direct impact on your company's web channel strategy and effectiveness. Social media is a powerful tool, but before delving into it, you must have a proper strategy in place, which must link back to your overall web channel goals.
15 Questions to Assess your Company's Social Media Readiness for the Web Channel in 2011
- What are the business goals for your social media campaign?
e.g. Increasing awareness or increasing sales leads - How do you plan to capitalize on the revenue being drawn to the web channel? Is social media a component of this?
- How does social media fit in with your company's current web strategy and marketing plan?
- Who will be the content manager/brand manager of social media once your strategy has been implemented? Who is in charge of ongoing implementation?
- Is your target audience defined? Who are you trying to reach through this form of marketing?
e.g. Does your target audience actively use social media networks? This question is critical - Is a messaging strategy in place for how you will respond to feedback (both positive and negative)?
- Do you have a content management system in place that will make it easy to update social media apps and blog posts?
- Does your organization have a social media policy in place for employees?
e.g. What is the policy for how social media can be used for recruiting, what is the internal policy/guidelines for employees use of social media sites on company time? - Does your social media strategy implement your search engine optimization strategy?
- Do you believe a social media plan can help drive revenue to your web channel strategy and result in new business?
- What communities does your organization want to connect to?
- Are your clients decision markers active in social media communities?
- How does our company's sales cycle tie into our social media strategy?
- Is our "sale" message consistent across our social media strategy?
- Which type of social media communities will you tap into to attract prospects to your key message?
