Top 8 Website Problems
- Is the website generating revenue?
- Does it act like a critical channel?
- Does it mirror your marketing message?
- Do your customers find it easy to use?
- Does it justify the investment?
- Does it cross-pollinate with your other channels?
- Do you have metrics in place for it?
- Do you know who is using it?
If your web site has 4 or more of these issues, it may be time to conduct a web channel assessment. The goal of your web site should be to generate revenue. If your web site is not currently generating revenue, eRichards can formulate a new strategy to maximize the web channel effectiveness for your business by carefully analyzing your growth drivers. We will help you win digital “market space” over your competitor’s sites, and clearly define your goals in the web channel. We will also assess your current marketing strategy in the web channel and help you cultivate a community for return transactions. Ideally, the goal is to develop a site that leads to return transactions rather then one-time transactions. At eRichards, we help companies gain recurring web site traffic so that their site becomes a destination, not a one-stop resource. To see how eRichards can help assess your company’s web channel, use the Contact Us page to get in touch with us and a representative will contact you shortly.
